According to insiders with direct knowledge of the firm's intentions, Amazon is contemplating a massive overhaul of its ten-year-old, financially disastrous Alexa service. The new version will have a conversational generative AI with two service tiers, and the business has discussed charging a monthly subscription of about $5 to access the superior version.

Internally dubbed "Banyan," after the vast ficus trees, the project would be the voice assistant's first significant redesign since it debuted in 2014 alongside the Echo speaker range. The new voice assistant from Amazon is called "Remarkable Alexa," according to the sources.

Eight former and current Alexa workers who talked on the condition of anonymity because they were not permitted to discuss sensitive initiatives are among the sources.

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