Jair Matis is the Owner and Operator of Optimize U Louisville LLC, co-owner of Optimize U Cincinnati LLC, and Optimize U Owensboro LLC, under which he opened five clinics in two and a half years, specializing in hormone optimization, hot/cold/compression, and red light therapies. He serves as the lead financial manager and oversees the design, maintenance, and technological aspects of the companies. Jair is a passionate participant in the veteran community, devoting his spare time helping teammates as the Treasurer for the First There Foundation. First There Foundation provides personal support addressing the visible and invisible wounds of service providing air and resources for fellow Combat Controllers, Veterans, and First Responders.
Matis served 22 years in the United States Air Force & Air National Guard as a Combat Controller. His final assignment was at the 123rd Special Tactics Squadron in Louisville, KY where he attained the rank of Chief Master Sergeant (E-9) serving as the unit's Senior Enlisted Leader (SEL). As the SEL/Squadron Superintendent, he managed operations for elite Special Tactics Operators and Combat Mission Support personnel for worldwide deployments and Domestic Operations. Under this role, he closed out a 3-year Site Activation Task Force conversion-growth directive leading to a 60% growth in manpower, $10 million in combat mission equipment, and facility requirements for a 125-man squadron. He also doubled the precision strike, global access, and personnel recovery combat mission capability throughout the Air National Guard. He strategically organized and deployed teams to domestic and international operations, including disaster relief efforts.
Before this, he was the Special Tactics Functional Area Manager (FAM) & Combat Control Career Field Functional Manager (CFFM) at the National Guard Bureau. Here, he led the Air National Guard (ANG) Combat Control career field of over 250 personnel across the United States and provided functional and subject matter expertise for training, qualifications, and certification programs. He was also the Senior Enlisted Advisor to the ANG Emergency Operations (EOC) Director for Personnel Recovery and Special Operations (PR/SOF). He holds an active Top-Secret/ SCI clearance. Prior to being selected as the ST FAM and CCT CFFM, he served as a team level Combat Controller and Joint Terminal Attack Control Instructor (JTAC-I) at the 123rd Special Tactics Squadron (Louisville, KY) and 21st Special Tactics Squadron (Pope Army Airfield, NC).
Matis holds a Master of Science in Operations Management with a Graduate Certificate in Project Management from the University of Arkansas, and a Bachelor of Science in Professional Aeronautics with a Management Minor from Embry-Riddle Aeronautical University. He also has associate degrees in Air Traffic Control and Logistics Management from the Community College of the Air Force.
Matis has been honored with the Meritorious Service Medal x3, Air Force Commendation Medal w/ Valor, Air Force Combat Action Medal, Humanitarian Ribbon, Air Force Achievement Medal, and Air Force Good Conduct Medal.
